Carren's Pitch

Life by Design

7/10/2009

Bold and Beautiful

Posted by Carren Jao Pineda |

I think I used to have a phase in my life where I was into large watches, precisely because they made a statement.
~*C

Text by: Carren Jao
Published MEGA June 2009

TW Steel Watches promote tasteful audacity with its line of oversized watches

“[A TW Steel woman] is independent, bold, chic by nature. She doesn’t pretend to be someone else,” says TW Steel Chief Executive Officer Jordy Cobelens. True enough, it takes a daring femme to don the oversized watches proudly designed by the Dutch watch company. With watch diameters ranging from 37 to 50 millimeters, TW Steel watches lets everyone know that its wearer is a force to be reckoned with.

Launched only in 2005, TW Steel has proven its mettle in the world market by taking the lead oversized watches, growing 300 percent in 2007 under Jordy’s leadership. Conquering Europe, North America, and much of Asia, the company has already secured the top spot in 45 different countries. This 2009, it strengthens its campaign in the Asian market by setting up a regional hub in the Philippines and catering to the discriminating tastes of local society.

Steeling the Show
Meaning “The Watch in Steel,” TW Steel makes unique use of stainless steel, combining cases of high-grade stainless steel with options for 18 ct. A-grade gold, rosé gold, or black physical vapor deposition (PVD) plating.

Canteen Style, the first series launched by Jordy’s father and TW Steel designer, Ton Cobelens continues to be a bestseller. Identified by its hook/crown cap, leather straps with two steel dots, chronograph, and tachymeter, it bespeaks precision and determination of its wearer. Rendered in black and gold, the Canteen Style TW 30 is clearly meant for a go-getter with a no-nonsense attitude.

Grandeur Style with its seamless connection of case and strap attracts those with sleeker preferences. Its Swiss Automatic Series incorporates a 25-jewel Swiss automatic ETA movement and is fitted with incabloc, a shock absorber that smoothens movement and increases watch durability. Soft black or brown rubber straps give the Grandeur Style a down-to-earth, straightforward feel. Meant for a woman with warmth and strength, the TWA 97’s soft brown strap and PVD rose gold plating stands out with its combination of warm earth tones and simple black-faced design.

For the more adventurous, TW Steel’s A1GP is sure to capture the heart. Celebrating TW Steel’s partnership with A1GP World Cup of Motorsport, the A1GP style bears the distinguishing “pillars” that form the connection between the front of the slightly overhanging case and the back of the case. These “pillars” increase water resistance of up to 100 meters and adds a touch of ruggedness into this sport watch.

Soft rubber straps with racing treads in white or black ensure comfort. While a new chronograph movement measures time accurately up to 1/20th of a second. Like many passionate women at the helm of their own companies, the TW Steel A1GP watches suggest excitement and heat contained in the most industrial of circumstance with Ferrari hints of red peppering the three special collection watches.
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TW Steel watches come with a two-year guarantee against all manufacturing faults and authorized dealers are trained in proper servicing of watches. TW Steel watches are available at Lucerne, Chronos, Adora, Swiss Gear, and Wristpod stores.

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