Carren's Pitch

Life by Design


Published: LAist, 16 March 2010
Text by: Carren Jao

Problem. Solution. That’s the staid framework of designers everywhere. But that dynamic well… isn’t dynamic at all. In fact, it’s downright boring.

In their latest exhibition, "Made Up: Design's Fictions," The Art Center College of Design in Pasadena spices it up by presenting designs created by and for the outlandish, the silly and sometimes outright cuckoo, which might—just might—give birth to some tangible real world solutions. After all, weren’t Star Trek communicators the forefathers of today’s mobile phones?

“A lot of design starts with just making something up,” says curator Tim Durfee. “It’s sometimes a little bit crazy, a little absurd, but that process opens up new ways of discovering ideas.” [read more]

Photo credit: "Augmented (hyper)Reality" video by Keiichi Matsuda

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