Carren's Pitch

Life by Design

6/25/2011

Craft and Folk Art Museum

Posted by Carren Jao Pineda |

The Craft and Folk Art Museum is a hidden gem of an institution that often got overshadowed by its larger neighbor the Los Angeles County Museum of Art. I helped increase awareness for the museum's multiple exhibitions and new online shop by writing newsletters and news releases with straightforward  headlines and body text free of of the arty jargon that often plagues exhibition announcements. In short, it's news releases that have substance.

{news release, newsletters, product descriptions}


Find more of CAFAM here.

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