Carren's Pitch

Life by Design

As the Los Angeles River area develops, its residents will have to grapple with the question of development. Can it welcome new neighbors and businesses to the area without losing its ingrained culture, developed over generations? 

Text by: Carren Jao
Edited by: Yosuke Kitazawa
Published: 14 May 2014, KCET

Good Eggs at its opening party. Photos courtesy of Good Eggs. 
One Saturday afternoon in April, a farmhouse party blossomed in Frogtown, also known as Elysian Valley, the sliver of land in between the 5 freeway and the Los Angeles River, in celebration of Good Eggs L.A. Foodhub launch. Crowds sat on haystacks outside, amid rows of white tents sheltering local foodmakers. Inside, string lights and banderitas abounded while people milled throughout the cavernous 9,000-square feet of space that used to be a Hostess cupcake factory, tasting food grown and made mostly in Los Angeles.

It was a perfect weekend celebration, but for one missing ingredient. "I saw a very crowded street and a lot of unfamiliar faces," said Steve Appleton, Elysian Valley resident. "The list and those admitted free mostly came from Good Eggs clients who are very different from the core residential and artistic community of Elysian Valley." [read more]


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