Carren's Pitch

Life by Design

I'm a reader. I read pretty much anything you put in front of me, which is why Rosten Woo's work is so fascinating for me. His current project involves making the informational signs many of us dismiss every day, but he adds a little political twist to it that makes us think. I love it. 

Text by: Carren Jao
Edited by: Yosuke Kitazawa
Published: 19 November 2014, KCET

Rosten Woo and his first L.A. River sign | Photo: Carren Jao
As long as humans have needed something to mark a spot, signs have been used, and then overlooked. In Ancient Rome, signs helped weary travelers navigate the many roads of the empire. In early British history, inn signs identified, advertised, and oriented wayfarers. On a chilly October day in Los Angeles, one new sign made its debut on the banks of the Los Angeles River.

Masquerading as a California State Parks signage, artist Rosten Woo's 42" by 32" sign seeks not just to inform, but also to provoke its readers. "We're essentially in a state park and not many people have an understanding of what it is," said Woo, as we chatted a few yards from artist Michael Parker's Unfinished during the second Los Angeles River campout last October. "I wanted this sign to be interpretative of the natural environment, but also reflect the political and social environment on site." [read more]


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