Carren's Pitch

Life by Design

12/24/2014

Slow and Steady

Posted by Carren Jao Pineda |

It's rare to see a business with real heart, so when I found out about Heath's design and business philosophy, I knew I had to cover it. Here's a company that doesn't ambition to rule the world, but to really find a satisfying medium between economics and creativity. What would the world be like with more companies who follow their example? 

~*C
Bucking the trend, Heath Ceramics scales back distribution of its iconic designs

Text by: Carren Jao
Edited by: Carolyn Horwitz
Published: Nov 2014, Entrepreneur

A sample of Heath Ceramics wares. Photo by: Kathryn Pritchett
“Grow big, quickly” sounds like an enviable path to success for a young designer. Not so for Heath Ceramics. The venerable midcentury company is taking a slower, more studied route to growth that challenges preconceived notions of retail success.

Contrary to the usual tactic of manufacturers, the storied American ceramics-maker will have weaned itself off all its wholesale customers by the end of this year, focusing exclusively on direct sales from its own four retail stores and website. [read more]

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