Carren's Pitch

Life by Design

2/01/2015

Reinventing the Apron

Posted by Carren Jao Pineda |

One of the best things about being a journalist is the capacity to get up close and personal to amazing people. Ellen Bennett is definitely on this list. She has an Energizer energy and she isn't afraid to put it to good use. No wonder her apron business is booming! So glad you're in LA, lady!

~*C
Text by: Carren Jao
Edited by: Carolyn Horwitz
Published: Jan 2015, Entrepreneur

Image credit: Angie Quan
It’s about as humdrum an item of apparel as you can get. But in the hands of an impassioned Los Angeles-based designer, the humble apron has become the cornerstone for a successful business.

Hedley & Bennett (H&B) got its start in 2012, when Ellen Bennett—then a line cook for trendy L.A. restaurants Providence and Bäco Mercat, and a personal chef—finally had enough. “An apron is something that every single chef uses besides a knife,” says Bennett, who juggled all three jobs while launching her company. “It was this thing that we all wore, and it was ugly and gross and weird.” [read more]

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