Carren's Pitch

Life by Design

It's hard not to salivate at the season's latest styles, but that want comes with an ecological cost, I've found. Most clothes are manufactured in less than ecologically-ideal circumstances, but Reformation is trying to change all that. Thank goodness!

~*C
Text by: Carren Jao
Edited by: Carolyn Horwitz
Published: June 2015, Entrepreneur

Eco-friendly and irresistible: Reformation’s Yael Aflalo. Image credit: Stephanie Gonot
It wasn’t fresh mist swirling about the air in Dongguan, China—it was toxins. “You couldn’t even see toward the end of the block because the pollution was on eye level,” says Yael Aflalo, who once designed clothing for Urban Outfitters and now runs Reformation, a fast-fashion line that’s rejiggering the notoriously pollutive apparel industry. “All these dresses I was making for Urban Outfitters, they were all made out of fossil fuels.”  [read more]

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