I'm not a makeup person because I already have a huge bag. I didn't need to weigh it down even more, but these two founders have found a way around that. Thank goodness.
Text by: Carren Jao
Edited by: Carolyn Horwitz
Published: October 2015, Entrepreneur
|Image credit: Ewan Burns|
Cosmetics startup Stowaway aims to change that. Launched last February in New York City, Stowaway is looking to shake up the $60 billion makeup industry with a line of undersize cosmetics designed to go wherever the busy, modern woman goes. “Seventy percent of the makeup market is controlled by 10 conglomerates like LVMH and L’Oréal,” explains co-founder and CEO Julie Fredrickson. “They haven’t changed since the 1950s, but our lives have changed dramatically.” [read more]