Carren's Pitch

Life by Design

I'm not a makeup person because I already have a huge bag. I didn't need to weigh it down even more, but these two founders have found a way around that. Thank goodness. 

Text by: Carren Jao
Edited by: Carolyn Horwitz
Published: October 2015, Entrepreneur

It’s one of life’s great mysteries: Why do women carry such huge purses? One major culprit is distended makeup bags filled with forgotten tubes of lipstick, aging mascara and gloppy concealer.

Cosmetics startup Stowaway aims to change that. Launched last February in New York City, Stowaway is looking to shake up the $60 billion makeup industry with a line of undersize cosmetics designed to go wherever the busy, modern woman goes. “Seventy percent of the makeup market is controlled by 10 conglomerates like LVMH and L’OrĂ©al,” explains co-founder and CEO Julie Fredrickson. “They haven’t changed since the 1950s, but our lives have changed dramatically.” [read more]


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