Carren's Pitch

Life by Design

It's sometimes difficult to capture space in a shot, which is why real estate photographers have a hard task ahead of them. Here's a lowdown. 

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Text by: Carren Jao
Edited by: Andrea Chang
Published: 30 April 2016, Los Angeles Times

Real estate photographer Michael McNamara shoots a celebrity home along the Miracle Mile in Los Angeles. (Michael McNamara / Shooting LA)
Listing your home? It pays to hire a pro photographer.

Everyone seems to be a shutterbug these days, but grainy smartphone pics just don't cut it when it comes to producing eye-catching images that attract prospective buyers.

"I've had clients tell me, 'I've got an iPhone 6,' and I have to stop myself from cringing," said luxury real estate broker Kofi Nartey of the Agency.

Professionally photographed homes sell faster and for more money than homes listed with point-and-shoot photos, according to a 2013 Redfin study. The report found that for homes priced between $400,000 and $499,999, those with professional pictures sold for an average of $11,200 more than homes with amateur photos. [read more]



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