Carren's Pitch

Life by Design

What if navigating the city were more like a treasure hunt? Fun is a great motivator and I'd love to see more of it in building cities.

Text by: Carren Jao
Edited by: Joe Peach
Published: 31 May 2012, This Big City

When we think of getting from point A to point B, we normally think along the lines of efficiency. Google Maps gives us options, categorizing our choices by route length and estimated time of travel, but nowhere does it say which the most interesting route to take is. Public transport is by and large stuck in the same simplistic mindset of speed and efficiency.In a new e-book called Making Transit Fun! How to Entice Motorists from Their Cars (and onto Their Feet, a Bike, or Bus), urban designer Darrin Nordahl challenges public transport-planners (and takers) to level the playing field with car manufacturers and add joy to our daily commute. [read more]


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